NO SECOND RUN: Sequencing an order management transformation when stock doesn't come back
Should retailers hold inventory in a shopper’s cart? While it improves the customer experience for one buyer, it can reduce opportunities for everyone else when stock is scarce. In this webinar, Camilla’s Head of Technology explores the challenges of inventory reservation and the design decisions that drive fair, effective outcomes.
Date: Wednesday, 28 October 2026
Time: 10.00am - 10.45am (AEST)
Venue: Online
Cost: No charge
Registrations close at COB on Tuesday, 27 October 2026
LIMITED PLACES AVAILABLE
ABOUT THIS EVENT
Camilla sells limited-edition prints in short runs that are never repeated. There is no replenishment and stock depth is shallow, so the standard omnichannel playbook doesn't survive contact: a cart-level stock hold that looks customer-friendly at scale starves other legitimate buyers, and any lag in the inventory picture is a window to sell something irreplaceable.
That constraint dictated the delivery plan. Rather than a cutover, Camilla sequenced its order management replatform around one first outcome — an accurate, available-to-promise picture across web, store and order capture — and named the first release 0.1 rather than Phase 1.
Michael Davis, Head of Technology at Camilla, and Adam Kelly, VP Customer Experience at Infios, cover both halves: what scarce inventory changes about order management design, and how to sequence a live program so it can't strand you halfway.
For technology and operations executives funding transformation while the business keeps trading.
PRESENTERS
Adam Kelly - VP Customer Experience, Infios
Adam Kelly is an achievement-oriented retail and customer experience leader currently serving as VP, Customer Experience at Infios. He brings progressive career experience as an Omni-Channel Retail Director, with a strong track record in supply chain execution, customer experience strategy and omnichannel retail transformation.
Prior to his current role, Adam held leadership positions at enVista and BRP Consulting, and spent several years at Lowe's Companies, Inc., including a tenure as Director, Services Platform.
Adam is known for his strategic thinking on customer intelligence and omnichannel integration, a sharp awareness of macro trends affecting retailers, and a practical, execution-focused approach to turning retail strategy into measurable results.
Michael Davis - Head of Technology, Camilla
Michael has more than 30 years of experience across multinational corporations including Coca-Cola, Treasury Wine Estates, and the Fosters Group, spanning technology, telecommunications, and FMCG. He pairs sharp business strategy with deep commercial and technical insight to drive change across global operations.
He's passionate about keeping a customer-centric focus at the core while strengthening performance, service delivery, workforce engagement, and technology, tailoring solutions that add real value for business units and partners alike.
His track record includes turning profit-declining units into highly engaged, profitable operations, and leading major corporate demergers through technology strategy and negotiation, all grounded in strong commercial judgment and a disciplined, innovative approach.
WHO SHOULD ATTEND
- CIO, CTO, Head of Technology, IT Director
- Chief Digital Officer, Head of Digital
- COO, Chief Supply Chain Officer
- VP/Director Supply Chain, VP/Director Fulfilment or Distribution
- Head of Omnichannel, Head of Ecommerce
- Enterprise Architect, Head of Integration, Solution Architecture lead
- Transformation Director, Programme or PMO Director
- Head of Retail Operations, Retail Director
- Head of Inventory Planning, Head of Merchandise Planning
- Head of Customer Experience, Head of Customer Care
- Head of Wholesale (relevant where a brand runs both DTC and wholesale off one stock pool)
- Finance Transformation lead (the order-timing and revenue-recognition thread)