SITE VISIT
SCALING SMARTER: INSIDE ADVENTURE OPERATIONS
Join us for an exclusive, behind-the-scenes site tour of Adventure Operations, a leading Australian-owned leisure and distribution business with a global footprint. In partnership with Oracle NetSuite and Machship, this session offers a rare opportunity to step inside a high-performing operation managing both wholesale distribution and direct-to-consumer eCommerce at scale.
From iconic outdoor brands like OZtrail®, Companion®, and Kakadu®, to trade-focused industrial products, Adventure Operations operates a complex, multi-channel business across multiple geographies—while continuing to expand globally.
Date: Thursday, 28 May 2026
Time: 12.00noon - 2.00pm (AEST)
Venue: Adventure Operations, 71 Charles Ulm Place, Eagle Farm, Qld
Cost: Members - No charge / Non-Members - $50
Parking: Free parking on site
Safety Equipment: Please wear closed shoes (ideally steel caps)
Registrations close at COB on Friday, 22 May
LIMITED PLACES AVAILABLE
Please note: Attendance is limited to senior decision-makers and operational leaders to ensure relevant peer discussion and a high-value experience for all participants. Registrations from non-relevant roles may not be accepted.
ABOUT THIS EVENT
Adventure Operations is one of the largest outdoor leisure businesses in Oceania, managing a portfolio of trusted brands while operating a hybrid business model spanning wholesale distribution, retail partnerships, and eCommerce.
With over 40,000 SKUs, multiple warehouses, and operations across Australia, New Zealand, the US, UK, and China, the business has successfully navigated the complexities of scale, acquisition, and global expansion.
During this site tour, you’ll see how Adventure Operations has addressed many of the challenges facing modern distribution and retail businesses:
- Managing rapid growth across multiple channels and regions
- Scaling operations without significantly increasing headcount
- Integrating eCommerce, wholesale, and logistics into a unified operation
- Automating processes to reduce manual effort and improve accuracy
AGENDA
| 12noon |
Arrival & light lunch |
| 12.30pm |
Adventure Operations Story: scaling a global, multi-channelbusines
- Justin Casey, CEO, Adventure Operations
|
| 1.15pm |
Factory walkthrough |
| 2.00pm |
Close |
WHO SHOULD ATTEND
This session is designed for senior leaders in wholesale, distribution, retail, and eCommerce businesses who are responsible for operational performance, growth, and transformation. Recommended attendees include:
- Business Owners, Managing Directors, and General Managers
- COO, Operations, and Supply Chain leaders
- eCommerce and Digital Transformation leaders
- Senior leaders responsible for warehouse, inventory, or logistics operations