FROM CHAOS TO CONTROL: Asset Tracking Strategies That Work

  • 14 Aug 2025
  • 1:00 PM - 2:00 PM
  • Online


FROM CHAOS TO CONTROL: Asset Tracking Strategies That Work

See how logistics leaders are streamlining operations with intelligent tracking that does more than show where an asset is. From indoor/outdoor visibility to alerts for asset tampering or environmental changes, this webinar reveals how to gain control with a plug-and-play solution.

Date:  Thursday, 14 August 2025
Time:  1.00pm - 2.00pm
Cost:  No charge
RSVP:  By COB on Wednesday, 13 August 2025

ABOUT THIS EVENT 

Struggling to keep track of critical supply chain assets like containers, cages or stillages? You're not alone. Many logistics and operations teams still rely on outdated, manual tracking methods, leading to inefficiency, delays and asset loss.

Join us to explore how leading organisations are using asset tracking to not only monitor location, but detect movement, temperature breaches and misuse — with customisable alerts that trigger action before issues escalate. Discover a practical, scalable solution through real-world examples in transport, aviation and logistics.

  • Real results from real customers
  • Moderated by Irene Martínez González, Product & Program Manager at Amazon | SCLAA NSW President, presented by Thinxtra COO Sam Sharief.

SPEAKER


Sam Sharief - Chief Operating Officer at Thinxtra
Sam is at the forefront of deploying asset tracking technologies that are easy to implement and built to deliver results, helping customers reduce loss, improve utilisation and take back control.
As COO of Thinxtra, he leads the delivery of scalable IoT solutions that help businesses track, manage and optimise their critical assets. With a strong background in complex project delivery and operational transformation, Sam has helped organisations across supply chain, logistics and industrial sectors gain measurable efficiency through innovation.
Known for his practical, customer-focused approach, Sam brings deep expertise in driving growth, improving visibility, and solving real-world operational challenges.
MODERATOR


Irene Martinez Gonzalez  - SCLAA NSW State President
Irene is a Program Manager at Amazon and the NSW President of the SCLAA. With a decade of experience in supply chain management spanning Europe, Asia and Australia, she brings a truly international perspective to her work.
Prior to that Irene held the position of KPMG Senior Supply Chain Consultant, leading engagements to assist clients in developing Supply Chain strategies, implement S&OP/IBP capabilities, lead digital transformation journeys, assist with process optimisation and ERP implementations.
Throughout her career, Irene has gained hands-on expertise across a wide range of functions, including manufacturing, demand and supply planning, procurement, and inventory management. However, her true passion lies in logistics operations, where she thrives on optimising processes and driving impactful results.


What you'll take away

  • The Hidden Cost of Asset Chaos
  • Why Visibility Isn’t Enough: The Role of Alerts & Condition Monitoring
  • Customer Stories: From Airport Equipment to Containers in Transit
  • Getting Started: Deploying a plug-and-play solution
  • Live Q&A: Ask Us Anything About Asset Tracking

Sign up now to secure your spot.

WHO SHOULD ATTEND

This session is ideal for professionals in:

  • Supply chain and logistics operations
  • Warehouse and asset management
  • Transport, distribution and fleet coordination
  • Loss prevention and operational efficiency
  • Finance and procurement roles seeking to reduce asset loss and improve ROI
  • Anyone responsible for managing high-movement or returnable assets

We look forward to having you join the webinar.